About the campaign			Print: 1 2			TV: 1 2			Radio: 1

Ad copy: Imagine if we treated everyone like we treat the mentally ill. Shocking, isn’t it? But it’s true. People simply don’t take mental illnesses seriously. They assume that those with mental illness are weak or somehow at fault for their suffering. But like heart disease or any other serious affliction, people with mental illness can’t get better by themselves. The Canadian Psychiatric Research Foundation raises money to research mental illnesses in the hope of finding cures. Still, research into these diseases, which strike 1 in 5 Canadians, remains drastically underfunded. And that’s as unsettling as the headline. We need your help. If you can, please give. Call 1-800-915-CPRF or visit www.cprf.ca

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